Hand sanitizers, face masks, and toilet papers are not the only things being widely purchased during the Covid-19 pandemic. Lockdown in various parts of the world to slow down and curb the pandemic has forced people to spend more time at home and rethink their lives. People are making certain changes to their lifestyles, diet, and almost everything else. The skyrocketing sales of home appliances indicate that people are now utilizing these technological amenities more than ever before. The following appliances are seeing a surge from the last few months:
1 Refrigerators and Freezers As the pandemic continues to affect our lives in every way possible, some people are shunning appliance repairs, some are planning to hunker down for weeks, while others are worried about the shortage of meat and other food items. This has led people to splurge on freezers and refrigerators. There has been an increase of around 45% in the sales of deep freezers this year according to the Association of Home Appliance Manufacturers.
2 Laptops and Tablets There is no doubt that digital technology has become a crucial part of our lives, this pandemic has increased its value even more. The retailers are observing a drive in the sale of laptops and tablets. It could be due to the reason that many people are required to work from home, students have to attend online classes and exams, and some people are using them solely for entertainment purpose or stay in touch with friends and family. In Italy alone, there has been an increase of 154% in the sell-out value of laptops as compared to the previous year.
3 Fitness Equipment It seems like nothing can stop people from achieving a summer-ready body, even if they are unable to hit the gyms this year. All those gym and fitness enthusiasts out there must be familiar with the difficulty in maintaining a healthy and fit body due to interruption in their fitness routine after the spread of Covi-19. Gyms are closed in most parts of the world, encouraging more people to buy cardio machines, treadmills, elliptical, exercise bikes, rowing devices, and other workout machines. There has been a notable uplift in the demand for gym equipment and other fitness gear.
4 Dishwashers As a result of getting to spend more time with family, cooking, and doing other house chores, dishwashers have ranked up on the list of appliance people are investing in during the pandemic. There is a rush for search and shopping of dishwashers on Amazon and other online marketplaces.
5 Computer Accessories As many of us had to shift to working from home and setting up our home workstations, the use of computer accessories in addition to laptops is in high demand. A spike in the sale of computer-related items, such as microphones, routers, keyboards, printers, wireless mouse, webcams, and standing desks, etc. is evident at online and physical stores. People are turning to these accessories to improve their productivity and work conveniently from home.
6 Electronics and Video Games We all need some kind of comforting escape to keep ourselves away from the negativity and anxiety-provoking environment that surrounds us right now. What could be better than home entertainment and gaming, right? The recent sales pattern from various online stores suggests that more people are ordering streaming devices, video games, gaming cards, and video game consoles. Some of the top-selling items include TV sticks, smart speakers, Playstation gift cards, and stereo gaming headset.
TikTok is on the rise and is about to disrupt the whole online marketing industry.
Let’s look at the numbers –
Did you know that webinars are one of the most powerful tools for growing your business?
Seven great reasons why every business should be producing webinars.
1. They connect you with customers.
Webinars help you develop a bond and relationship with prospective customers. They also allow you to position yourself as an authority on a subject and raise your credibility in the eyes of your audience.
2. They are one of the best tools for selling.
In the world of online marketing, webinars are widely used as sales tools. Your webinar can basically be a sales presentation disguised as useful information. Another reason why they work so well is that you can use urgency by telling your audience that the sale ends once the webinar is over.
3. They are great for tutorials.
Webinars can be used to teach your customers how to do something which gives them a reason to buy your products. For example, if you’re selling makeup you could use a webinar to give makeup tutorials
4. They can be used to hold (And sell) online summits.
You can use webinars to gather together a group of experts and hold an online summit. We recently worked with someone who sells diabetes-related products. Over the course of a week, he gathered together dozens of experts, held webinars and recordings of the summit.
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