What makes us crave a caffeine hit when we see the green mermaid logo on our Instagram feed, or suddenly need a greasy burger as soon as those famous golden arches enter our line of sight? There are plenty of great coffee shops and burger joints, but what has turned Starbucks and McDonald’s into multi-billion-dollar companies boils down to branding.
Thanks to years of consistent messaging through advertising, what started as the passion project of three college friends now controls 39.8% of the U.S. coffee chain industry, and a little restaurant run by two brothers in San Bernardino has become one of the most recognizable brands in the world. If you’re part of a growing business or an established company expanding into a new market, branding – more specifically, brand advertising – is absolutely essential for establishing a strong identity, building lasting customer relationships, and driving revenue.
Why we are watching Amazon Private Label Brands by Joanna Shirk
Amаzоn'ѕ foray intо рrivаtе lаbеl is turning intо a full-blown buѕinеѕѕ mоdеl.
Amаzоn now bоаѕtѕ “dozens” оf рrivаtе brаndѕ — nаmеѕ that both trumреt its соnnесtiоn to thе соmраnу (AmаzоnBаѕiсѕ, Amаzоn Eѕѕеntiаlѕ) аnd dоwnрlау it (Rivеt, a furniturе аnd furnishings brаnd; Lark & Rо, wоmеn’ѕ apparel; Mаmа Bear, organic bаbу food), ассоrding to a nеw аrtiсlе in Yаhоо Finance. Fоr nearly еvеrу рrоduсt category, Amаzоn is оffеring curated options that аrе priced very соmреtitivеlу аnd соnѕiѕtеntlу рlеаѕе thе mаѕѕеѕ.
Amаzоn'ѕ own brаndѕ аrе nоt tо bе соnfuѕеd with thе rеtаilеr'ѕ рrivаtе lаbеl brands. Amаzоn sells оvеr 120 оf the latter with wоmеn'ѕ, men's, аnd сhildrеn'ѕ clothing mаking uр mоrе thаn hаlf. However, these brаndѕ аrе оftеn рrоduсеd by another соmраnу аnd sold exclusively оn Amazon.
I am not surprised at all that the blog I did last week on self tanning was one of the most popular that I have ever published. So many of my friends are afraid of self tanning and for good reason. When it goes wrong it goes SO very wrong. Fear not, there are simple ways to prepare and great products to try.
WARNING - the FakeBake product I am recommending below is a very serious stain because it really works on the skin, please use gloves, no kidding.
By Joanna Stone
CBD is the buzz word on everyone’s lips right now, but what’s its deal? Cannabidiol or CBD is a naturally occurring cannabinoid found in both the hemp and cannabis plants. Unlike the other main cannabinoid, tetrahydrocannabinol (THC), CBD isn’t going to get you high and leave you with a serious case of the munchies.
Everywhere you seem to look these days people are selling CBD infused vape juice, CBD drinks and foods, CBD ointments and topicals and just about anything else you could imagine. From anxiety to arthritis, everyone is turning to CBD products. Despite how popular CBD is becoming, there is still quite a lot of confusion out there about what CBD is, how CBD works and how CBD could help you.
Despite how popular CBD is becoming, there is still quite a lot of confusion out there about what CBD is, how CBD works and how CBD could help you.
LearWhat’s the Difference Between CBD from Hemp and CBD from Cannabis?
The cannabis sativa plant has two main varieties, marijuana and hemp. Both species contain CBD, but hemp plants have a much higher percentage of CBD and an almost non-existent level of THC. CBD products which are made from hemp usually have less than .3% THC.
If you hear the term ‘hemp oil’ it’s usually in reference to oil which is made from CBD seeds. This almost always contains no CBD or THC. It is packed full of healthy ingredients, but CBD isn’t usually one of them. It's important to ensure that you’re getting what you pay for and not a cleverly labeled product which is designed to deceive you.
What Are Some of the Potential Health Benefits of CBD?
There is currently only one CBD medication that has full FDA approval. It’s called Epidiolex, and it’s used as a treatment for very rare and severe forms of epilepsy. People around the world are claiming that CBD could be an effective treatment for conditions such as cancer, back, and joint pain, mental health conditions such as anxiety, sleep issues, pain management, and osteoarthritis just to name a few.
There is still a substantial amount of research and study which needs to be done into the full health benefits of CBD, but early studies on mice are looking very promising. Always speak to your doctor or healthcare professional before switching any of your medications or starting a new one. Learn even more at www.cbdsnapshot.com
CBD Snapshot is the preeminent consumer newsstand publication and online platform to focus on the CBD Lifestyle
Dallas, TX, May 7, 2019
Predicted to hit $16 Billion by 2025, CBD is one of the fastest growing wellness trendsCBD Snapshot is a national consumer newsstand magazine and online platform that illuminates the conversation around CBD from industrialized hemp and serves as a resource for natural wellness enthusiasts interested in incorporating CBD into their lives. The new brand will have its finger at the pulse of a growing industry continuing to gain traction, with major retailers such as Walgreens, CVS, Rite Aid, GNC and The Vitamin Shoppe recently announcing plans to sell CBD.
“We know Americans have many questions about CBD from industrialized hemp and we want to fill that void by becoming the go-to resource for all things cannabidiol,” said Joanna Shirk, General Manager, CBD Snapshot. “The industry is predicted to swell to $16 billion by 2025, and we are the information hub leading the way.”
CBD Snapshot will provide the latest research and personal stories, as well as cut through the noise, false claims and complicated science behind the new trend. Questions about brands to trust, benefits of CBD, and products to try will be answered in the bi-monthly issues of the publication and with regular content online.
“While the passage of the 2018 Farm Bill was a step in the right direction, there is still a lot of gray area, legally speaking, when it comes to CBD,” stated CBD Snapshot Editor-at-Large, Brooke Alpert, M.S., R.D., CDN. “As a registered dietician and cannabis practitioner, I’ve seen the positive impacts of proper CBD use. I’m elated that our aim of serving as a CBD resource will help consumers navigate the latest research and incorporate CBD products into their lives.”
Promising the most cutting edge information, CBD Snapshot will feature breaking news, hard-hitting research, life-changing personal stories from CBD users, and new-to-market product reviews that go beyond general health and wellness to beauty and pet care. Similar to the first issue featuring opinions and insights from Dr. Mehmet Oz, subsequent issues will also focus on leaders, experts and disruptors in the industry.
Don’t miss out on the latest hemp-related CBD news. Subscribe to CBD Snapshot now at cbdsnapshot.com
About CBD SnapshotCBD Snapshot is a national consumer newsstand publication and online platform designed to guide people on their journey toward understanding the potential benefits cannabidiol (more commonly known as CBD) may bring to their lives. The publication features high-profile celebrities and other influencers, shining a spotlight on their endorsement of CBD, as well as up-to-date research and information about the CBD market. All of the content — both in print and online — will be crafted to guide readers toward an understanding of the potential benefits of a CBD lifestyle.
Sunwest Communications for CBD Snapshot