TikTok is on the rise and is about to disrupt the whole online marketing industry.
Let’s look at the numbers –
So, let’s get into the content!
Top Five Ways You Can Use TikTok to Market Online
That’s right. Enough with the well-crafted and filtered content! It’s time to go raw. People just don’t like to be sold and advertisers bombarding them with ads don’t help. Why not go for raw and unedited videos on TikTok and showcase the everyday life of your company? It can really be a game-changer.
Brands like to front as ‘perfect’ which sometimes isn’t what audiences are looking for. Of course, you need to be professional with what you do as a brand, but to become relatable, you will have to do things that make your audience go – ‘Oh, they are one of us!’
Behind The Scenes
Oh, these work perfectly! People who really trust your brand and love getting associated with you would also love to see what happens at your company when the camera isn’t around. We call it behind the scenes.
This in-the-moment content can really improve the relationship you have with your customers. Since a large majority of the audience on TikTok is teenagers, you can create behind the scenes of intern meetings, sports events, cultural events, and more.
Sped up step-by-step videos is a rage online. People like to watch things taking shape and you can lure people to like your videos and subscribe to your brand. Brands having products that require proper assembling and testing can make videos of the entire process and publish on TikTok. This will bring the customers even more close to the products.
The #Challenge thing has gone crazy on TikTok. Everybody has a challenge they could host and we don’t think your brand should miss the opportunity.
The #HashtagChallenges are very useful if you are looking to improve the engagement rate. People who are diehard fans of your brand will want to join in the challenges and have fun. If you are a new brand and are looking to garner some engagement, you can always use a bit of influencer marketing to make the most of the #HashtagChallenges.
Brands like Nike, Apple Music, Fenty Beauty, GrubHub have used the TikTok advertising platform. Even America’s Late Night Show host Jimmy Fallon has used TikTok to host social media challenges on the platform.
Do you want to grow fast on TikTok without having to spend much time on creating content? You should definitely consider Influencer marketing as the influencer culture has caught on with TikTok as well.
The influencers on TikTok has millions of followers who want to know what they are wearing, using, eating, every single day of their life. Exploit this opportunity to place your products and services, and ask the Influencers to drive traffic to your own TikTok profile!
TikTok is here to stay. It’s fair if advertisers have their doubts related to the platform but time is running out. Big brands have already started to use this online space for advertisement. So, you better make the move now or regret later. We hope these ways to advertise on TikTok can help your brand achieve its business goals. How do you use TikTok to market your brand? Let us know in the comments!