Did you know that webinars are one of the most powerful tools for growing your business?
Seven great reasons why every business should be producing webinars.
1. They connect you with customers.
Webinars help you develop a bond and relationship with prospective customers. They also allow you to position yourself as an authority on a subject and raise your credibility in the eyes of your audience.
2. They are one of the best tools for selling.
In the world of online marketing, webinars are widely used as sales tools. Your webinar can basically be a sales presentation disguised as useful information. Another reason why they work so well is that you can use urgency by telling your audience that the sale ends once the webinar is over.
3. They are great for tutorials.
Webinars can be used to teach your customers how to do something which gives them a reason to buy your products. For example, if you’re selling makeup you could use a webinar to give makeup tutorials
4. They can be used to hold (And sell) online summits.
You can use webinars to gather together a group of experts and hold an online summit. We recently worked with someone who sells diabetes-related products. Over the course of a week, he gathered together dozens of experts, held webinars and recordings of the summit.
5. They can be used to do polls and surveys.
Webinars are a great opportunity to interact with your audience and learn what they really want.
6. They can be used for customer testimonials.
Testimonials give prospective customers something to aspire to. And according to the latest research 92% of people trust recommendations from friends, and 70% from a stranger. Webinars allow you to do interviews with your customers where you can talk about your products and what they did for the customer – almost like a talk show.
7. They can be used for product demos.
Webinars are great for showing off how your product works and it’s features are. This type of webinar is aimed at people who are in the educational phase of the buying cycle. Related to this is the explainer video. In this type of webinar, you explain what your company does in an entertaining way.
All of these ideas can be used for business growth and the stats back us up!
Did you know that webinars have the highest conversion rate of anything, including email and face to face selling? Almost 60% of markets rely on them to sell products. And in the past 12 months, 76% of B2B buyers have used webinars to make purchase decisions.
A great example of this is Wild Apricot, a company that sells membership management software.
This business wanted to give valuable content to prospective clients and schedule events that anyone could watch. They used webinars to produce weekly product-related shows which they pre-record. They now run more than 100 webinars a year and reach over 1000 attendees per webinar
The bottom line, webinars are a great tool for growing your business online and off.
And with all the ideas we’ve given you here isn’t it time you started using them?